Editing, motion graphics, grading, audio and music all come together in the edit suite to create your finished film. Hours of footage may have been shot for just a few minutes of finished video. It’s all about choosing the right shots, the right music, perfecting the sound and balacing colour - then adding some motion graphics and animation to really bring the production to life!
At Glass Bullet Media, post production is a key part of the process. There’s more to editing than just picking the best shots! We often add invisible improvements, like airbrushing out unwanted objects or using imaging tricks to turn a dull grey sky into a beautiful summers day.
The right music can really lift the production and add depth and feeling to it. We clear all music licenses for DVD and online use. We have a vast music library to choose from or we can compose a bespoke piece for your film.
Grading is also a very important step in the post-production process, where certain moods can be created by changing the colour palette of the video, or simply correcting the white balance in difficult lighting situations.
Aerial video footage can bring a whole new dimension to your production - just think how much more information an aerial flyover can bring to a property video, a golf course promo or a tourism film. We have used aerial drone filming extensively for high resolution roof inspection photography, documentaries, event videos, industrial films, promotional videos for roofing companies, web commercials for demolition companies and product videos for greenkeeping vehicles.
Our drone operators are fully trained, insured and approved by the CAA. We deal with all permissions to fly, prior to the shoot.
In some circumstances, flying a drone in certain areas may not be legally possible - our team will do all the neccessary checks during the pre-production process.
Some elements just can’t be represented using live action; they need a bit of imagination and magic! This is where motion graphics and animation comes in. For example, we recently produced a space comms demo film showing how the communication elements of a satellite work together in space. This would have been impossible without animation.
Whether you need to show the inside of the human body or bring an imaginary character to life, animation is really the only way to do it.
We’ve used these techniques in medical videos to show how asthma inhalers affect the lungs and in smoking cessation films to show how smoking affects the blood cells. Recently we produced an industrial product video with animated sequences demonstrating floating wind turbines and underwater mooring ropes.
Animation doesn’t have to be used in an obvious way (for example, creating a cartoon character). Motion graphics can be used in subtle ways to animate your logo, add moving captions to a product video, or animated tracking over a map to show a location.
Even simple graphics like moving text can bring a video to life and be used to annotate specific features of a product.
Often when clients approach us to produce a video, they also need professional images for their website. These may be headshots of staff, product stills, behind-the-scenes imagery for social media, or aerial photography for roof inspections. So it makes sense to have just one supplier for both your video production and photography. This means your branding remains consistant throughout your video and photographic marketing.
And since we shoot on high resolution 4K and 5K, we can also extract very high quality screen grabs from the video footage, which can be used on your website and printed media.
We also produce timelapse photography and 360° virtual tours which can be used effectively for construction videos, real estate, tourism and events.
Business, real estate, event organisers and tourism industries can all benefit from 360° technology. Clickable hotspots, photographs, info points, audio and embedded videos can all be integrated into the virtual tour to create a truly immersive experience.
As well as our own client productions, we have worked with a number of filmmakers, photographers and media organisations (including Bloomberg TV and Theatre Workshop Scotland) to provide them with equipment, crew and editing services.
We can provide camera operators, aerial/drone operators and editors as well as all the neccessary kit. Get in touch now for our crew rates and availability.